Pace Electronics building
Who We Are

Pace International is an industry-leading distributor of equipment for DBS, SMATV, PCO’s, REIT’s, System Operators, Installers, Dealers and Retailers. Pace offers products from the industry's most recognized manufacturers as well as our privately labeled Tradewind products.

Pace International was incorporated in 1972 by its founder Jim Deutsch. Jim served as a manager for Lew Bonn Co. (the original electronic distributor in Minnesota whose roots date to the 1920s) from the late 1950s until he purchased the company in 1972 and started Pace. Pace catered to an independent dealer base of TV and appliance retailers selling TV repair parts, commercial sound, consumer electronics and TV reception equipment. Mr. Deutsch was active in the business until his passing in March of 1999. Jim’s son Patrick, who started with the firm in 1977, is now the CEO of the company and is carrying on the legacy of dedicated customer service.

Our Mission

Leading, simplifying, & supporting the integration of hardware & content solutions within a complex communications marketplace.



Since then, the company has grown substantially from a regional distributor serving the upper Midwest to national wholesaler servicing customers in all 50 states and Canada. Pace supplies products of the highest quality at very competitive prices.

In October 2008, Pace became hardware and content partners with DISH. Pace now offers the full lineup of DISH hardware and programming to operators targeting triple play communities as well as continuing to support its current customers.

Our dedicated engineering team stands ready to assist with system design, product support and trouble shooting, while supporting our knowledgeable sales staff. Pace International is a turnkey company that is ready and willing to serve your hardware, programming and technical needs so you, our valued customer, receive the support you deserve.

Call Us:

Toll Free: 1.800.444.PACE (7223)
Local: 507. 288.1853

   tel: 507.288.1853
   fax: 507.288.0831